An Innovative Marketing Trend
The metaverse provides several unique marketing opportunities and can help to bring offerings into the modern age. Firstly, businesses have the option to provide a virtual or digital space, in which people can interact freely, without all needing to be in the same location. This may be especially useful for business customers hosting online meetings.
Augmented Reality
Augmented reality is somewhat similar to virtual reality technology, but rather than entirely altering a user’s surroundings, it works by overlaying information onto real-world environments – usually through a smartphone or tablet. The technology itself became mainstream through popular apps like Pokemon Go.